Case Study
How we helped an NYC event rental company drive 1,149 qualified leads with Google Ads.
Full-service event equipment rental company — audio, video, staging, lighting, and more for events across New York City.
Event Equipment Rentals
Google Ads (Search Campaigns)
Lead Generation & Visibility
The Challenge
AV Equipment Rental NYC had everything — an impressive inventory of staging, dance floors, pipe and drape, velvet ropes, AV gear, and more. They had great relationships and a strong reputation in the NYC event space.
But they had one big problem: when event planners and corporate clients searched for rental equipment online, AV Equipment Rental NYC wasn't showing up. They were invisible in the exact moments when potential customers were ready to book.
Their competitors were getting the clicks, the calls, and the bookings — simply because they were showing up first.
The Strategy
We didn't run one generic campaign. We built a targeted Google Ads strategy with dedicated search campaigns for each of their core service categories — ensuring they showed up for every specific search a potential client might make.
Each campaign was built around high-intent keywords specific to that service, with tailored ad copy and a maximize-conversions bidding strategy. We optimized for the actions that matter most — form submissions, phone calls, direction requests, and website visits.
The Results
Consistent, measurable results across every metric that matters.
Key Takeaways
Service-specific campaigns beat generic ones. By building individual campaigns for each service category, we captured high-intent searches that a single broad campaign would have missed entirely.
The right keywords at the right time. Event rental searches are inherently high-intent — when someone searches "dance floor rental NYC," they're ready to book. We made sure AV Equipment Rental was the first thing they saw.
Consistent optimization drives compounding results. We didn't set it and forget it. Ongoing bid management, keyword refinement, and conversion tracking ensured performance improved month over month.