From fragmented to fully scaled

The Problem

A great product stuck in inefficient loops

When we took over Filterbaby's ad account, the structure was over-fragmented. Despite strong creative and real product demand, the account was stuck spinning its wheels.

• Dozens of ad sets with overlapping audiences competing against each other
• Learning phase constantly resetting — never getting enough data to optimize
• Spend spread too thin across too many campaigns to generate meaningful signal
• Inconsistent performance and slow optimization cycles

The bones were there. The product was great, the creative was solid. But the account architecture was holding everything back.

The Strategy

Rebuild, test, scale — in that order

The Creative

Ads we briefed, built & scaled

From authority-driven static ads to scroll-stopping UGC video — here's a look at the creative that actually performed.

Key Takeaways

What made this work

Structure matters more than creative. Filterbaby already had great creative. The problem was the account architecture — too many ad sets, not enough signal. Simplifying the structure unlocked everything.

Volume creates clarity. When you consolidate budget into fewer, smarter campaigns, the algorithm gets the data it needs to optimize. More signal, faster learning, better results.

Authority content scales trust. Whitelisting content from dermatologists and beauty creators gave us credibility we couldn't manufacture with brand-only creative. Trust at scale.